Are you looking to make your next job a powerful and rewarding match?

Does your current career path excite you and get you out of bed every morning?

I offer solutions with writing and coaching services that will accelerate your job search, land you a dream job, and support you throughout your career.


Do any of these sound like you?

Are you actively looking for a job now, or planning to start?

Do you want to make your job search as quick and painless as possible?

Would you like to increase your salary?

Are you nervous about interviews?

Have you ignored your LinkedIn online presence?

Do you have clear career goals, or do you need to put together a plan?

Are you re-entering the workforce?

Do you not have a resume?

Are you after an internal promotion?

If you answered “yes” to a single one of these questions, then it’s time to turn things around for your job search! I offer writing and coaching services packages designed to meet any and all career challenges to set you on the path to a bright future!

I am Irene Marshall. Over the past 20 years, I have successfully helped thousands of job seekers. They’ve landed their next position faster, more easily, and frequently at a higher starting salary than before.

I thoroughly understand the hiring process from my years as a recruiter. I know what employers are looking for as they search for the best candidates. Combine that with my four industry certifications for writing and coaching, and you have a fast pass to success!

I can be your partner as we develop a total package of professional documents and coaching that will always keep you prepared for opportunities. Let’s put together a plan and get started today!


The first step is a resume that makes you stand out from the crowd and gets you picked for the interview.

Your resume should never be a DIY process but rather a strategic personal marketing tool.

It must:

· Survive 7-second scans by entry-level HR staff

· Provide appropriate keywords and phrases to stand up to critical online ATS reviews

· Highlight accomplishments, unique selling propositions and tangible results obtained to show how you stand out from the competition

· Boost your confidence by expressing your unique value

Over 20 years, I have personally written more than 3,000 resumes and other career documents, along with reviewing thousands more. I have a very clear and detailed writing process that I have developed over the years. My industry certification for resume writing (CPRW) is an acknowledgment of my skills and knowledge.

Together, we will make sure your next resume has a clear strategy, with all of your qualifications spotlighted. Most resumes understate someone’s qualifications, but we will fix that!

“Irene has been an incredible help over the past five years as I have created and updated my resume, professional bio, and LinkedIn profile. She is responsive and collaborative in her approach to working with clients. I have engaged her on four separate occasions and look forward to her input in the future.”

– N.N., Project Consultant


A great resume is a start, but you also need polished, professional documents that will put your best foot forward and help you land the job of your dreams. A cover letter is a necessity when searching for a job, even if it isn’t explicitly asked for. After all, would you rather someone throw out your cover letter and keep your resume, rather than throw out your resume because there is no cover letter?

A great cover letter will fill in the blanks of your resume, giving employers a taste of who you are and what you want out of an interview. I will also guide you with other important documents, including interview follow-up letters, professional bios, and reference sheets.




LinkedIn is a professional business networking tool with more than 500 million users, making it a key part of your job search. It is a place to “see and be seen,” and should be at the heart of your online presence. Some people estimate that as many as 95% of recruiters use LinkedIn, so you don’t want to be unconsidered because you don’t show up! So, what will make a recruiter or hiring manager want to talk with you?

· Does your profile catch someone’s attention with a strong summary?

· Does it showcase your accomplishments?

· Does it have proper keywords so a recruiter can find you among thousands of other applicants?

Together, we will cut through the LinkedIn overwhelm.

After 15 years of using LinkedIn, I know how to make it work for you. There really is a hidden job market, so you need someone to help you network into a company. I will guide you on how to use the power of LinkedIn to make that happen.




Many people think that a great resume is a magic bullet. But it’s actually like getting a brand-new Mercedes without an engine!

When it comes to coaching, most people avoid planning for this critical step, causing them to miss opportunities and extend their job search indefinitely.

· Have you ever explored your career options?

· What are your strengths?

· How do you actually find a new job when 60% of new jobs are part of the hidden job market?

· Do you know how to ensure you are the last candidate standing to receive an offer in the interview process?

· When you get an offer, do you have the skills to negotiate for the best possible starting salary?

I offer a complete package of coaching services that will take you through the decision-making process, and then take action. If you are in the San Francisco area, we can meet in my office.

Here are the different types of coaching I offer:


I have worked with countless clients who have made real career changes or found ways to advance in their current career path. I am personally on my fifth career – all the way from accounting, sales, independent auto shop owner (surprise!), recruiter, now resume writer and coach. My industry certification for career coaching (CPCC) is an indicator of my expertise.

Coaching includes an internal assessment and an external exploration of options. In sessions, we will brainstorm ideas, assess what you are doing now, and develop a realistic plan of action.


So, you have a fantastic resume in hand and are ready to look for your ideal job. Now what?

Armed with my specialized industry certification as an expert on online job searches (CP-OJSRM), I can put you on the inside track. I am one of only 11 coaches worldwide with this specific training. You will be surprised at all the different ways of looking for a job that I can share with you.

I have helped people get new jobs for 20 years, so I can be your partner with information, ideas, support, and accountability to help you land that job offer.


The interview is the most stressful part of a job search. I have done interview coaching for 20 years with an industry certification about coaching (CEIP), so I deeply understand the hiring process. I love it when people tell me they got the job!

We can put together an interview strategy and do some roleplaying. I can teach you how to research, how to network, and how to negotiate your salary. We can also strategize about sensitive issues such as employment gaps or recent difficult terminations.


It can be challenging to understand how to use LinkedIn. Coaching includes an overview, then guidance on topics such as how to create a profile, build your professional network, and find a job. I draw on my 15 years of experience working with LinkedIn (including specialized training), so I really know how to optimize the use of the platform.


YOUR FIRST DAY OF WORK: How do you make it clear that the company made an excellent decision to hire you?

AD HOC or SUBSCRIPTION COACHING: We can do some ad hoc coaching to address specific problems. We can also set up a coaching subscription for touch points to keep things on track. I can partner with you throughout all stages of your career, not just for a job search.

I offer total career support!

All of these writing and coaching components are critical. When we meet for a no-obligation consultation, I will guide you to the best solutions to meet your goals and budget.

“Irene is an invaluable resource and expert resume writer. I first worked with her after six years in the teaching field. At that time, I was ready for a change of career. I only had a vague idea of what else I was interested in, plus no idea about my next steps. Irene was great at helping me figure out not only what I wanted to do, but also how to get there. I know I would not be at my current position without her expertise and guidance!”

– J.B., Administrative Assistant


“Three years ago, Irene Marshall was recommended to me by a friend for resume writing and interview coaching. I would 100% recommend Irene because she not only helps you shine in your application, but also helps you understand the application process from hiring companies’ perspectives. Her guidance and insights have been invaluable for me and I believe they will be for you too.”

– K.C., Manager

“Irene helped me at critical moments in two job searches, three years apart. Her coaching was a key factor in enabling me to land jobs shortly after these moments. With her assistance, I was able to step outside of all the subjective issues I was caught up in, and then objectively evaluate those problems and develop a solid plan for moving forward. It has been invaluable for me to have Irene Marshall as a career coach.”

– C.J., Program Manager