Custom LinkedIn Profiles

Maximize the Power of a Professionally Written LinkedIn Profile

LinkedIn is used by 175 million by individuals to manage their professional identity, build and engage their network, and access knowledge, insights and opportunities.

Facebook is used for personal connections, and its use for professional purposes is growing. But LinkedIn is one of the primary business networking tools around the world. Most human resources professionals and hiring managers now use it as part of their due diligence. Having a LinkedIn presence is not really optional now for people who are serious about their careers.

Your resume is the foundation of your LinkedIn profile and it is designed for a specific audience. LinkedIn is a place to “see and be seen” so the writing strategy is different for the LinkedIn format. You don’t know who will view your profile.

Many people have concerns about their privacy in the work environment. You have control of your privacy settings, including your activity feeds. This is not intuitive so many people do not realize they have this control.

Your personal brand needs to support your company’s brand.
You are always a representative of your company for customers, vendors, strategic partners, and colleagues. I look for people’s LinkedIn profiles before I ever pick up the phone to talk.

You are in charge of your own career.
It is very important to build and stay in touch with your professional network as part of basic career management. Who is in your network? How are you staying in touch with them?

You can get help with your job search.
Ideally you have built a network over time that you can tap into for help with your job search. Companies frequently post opportunities on their own company LinkedIn profiles. You can participate in groups of people with common interests. Most jobs are filled by people networking into a company.

Once you are trained in how to use LinkedIn and you have a well-written resume, you are ready to begin your job search.

You have a LinkedIn profile, now what?
It is not enough to just have a profile. I provide coaching on how to actually use LinkedIn, including the use of groups and strategically building a network. Most people do not realize all the features that LinkedIn offers.

You can review my own LinkedIn profile as a good example of course!




38750 Paseo Padre Parkway, #C-11
Fremont, CA 94536
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My Credentials

  • Certified Professional Resume Writer
  • Certified Employment Interview Professional
  • Certified Professional Career Coach


  • MBA, University of Santa Clara
  • B.S., Accounting, California State University, Hayward


  • 15 years helping people find jobs
  • 3 years recruiter at Robert Half
  • 40+ years business experience
  • 25 years business owner